Thomas Jefferson Research Paper Example | Topics and Well Written Essays - 1250 words

Thomas Jefferson - Research Paper Example Thomas Jefferson came under the President-ship in the first decade of 1800, continued and upholds the position and political power for more than five years. He came under election as the third President of United Sates of America. He made remarkable contributions for the sake of his country and his people but the most recognized and acknowledged amongst them are Declaration of Independence, the Louisiana Purchase, and the Naturalization Law. He was a man who believed and worked for betterment of his people, rather than producing benefit for own self and earning money and fame for him. Thomas Jefferson comes under remembrance since time immemorial due to his vision for the development and progress and peace in America. His approach towards achieving his goals and objectives was commendable due to the reason that it has benefitted the people of United States at that time as well as in current days . Thomas Jefferson was a native of Virginia, lived with his parents for few years of his life. At a very early stage, he shifted away from his family for the purpose of education, as he has always been fond of gaining knowledge. He belonged to a family who did not inherit their ancestors’ wealth, instead worked hard to make their own living standard. He studied a wide range of subjects that includes literature, science, law, and many others. While he got himself involved in the law practicing, he learned a great deal. His political career started when he came under selection as a prime member of Virginia House of Burgesses3. He was a versatile human being as he was not only a lawyer or a politician but also he was an author who wrote various books. One of his famous writings encompasses his perspectives and viewpoints on the privileges and civil liberties for the population of British Americans, and included an account on the thoughtful precursor for the independence. After rendering services for some years in Virginia, he became a part of congress where he got a n opportunity to outline the statement for independence, which became one of his noteworthy works in the later stages of his career. During his initial political career, he got several chances to submit his services on high positions in various political bodies. While being the governor he implemented and altered many rules, regulations, and policies related to many social issues4. His political career also comprise of services in the reigns of previous Presidents and oppositions. Thomas Jefferson had beliefs and views that were in conflict to the previous governments, as they focused

Rogers Chocolate Essay Example for Free

Rogers Chocolate Essay Introduction Rogers’ Chocolate is on a mission to have the company double or triple its size within 10 years. An analysis will be performed to figure out a strategic plan where Rogers’ Chocolate will be able to grow, and maintain their image of providing premium chocolates. The issue facing Rogers’ Chocolate is how they will be able to gain new customers and sustain their current customers. To give a thorough analysis, I will identify and explain the strategic issue, present the results of the analysis, and present alternative strategies. Finally, I will present my recommendation and conclude the analysis. Strategic Issue The strategic issue facing Roger’s Chocolate is how to grow the company by being able to gain new customers and still maintain their current customer base. The objective of Rogers’ Chocolate is to double or triple the size of the company within 10 years. By growing, this means that they will need more production, more employees, and more customers. Rogers’ Chocolate will need a strategy that will help position them to be able to grow the way they want it to. Analysis After reviewing Rogers’ Chocolates finances, they are good shape and have improved from 2005 to 2006. This improvement shows opportunity for the company to reach its objective of growing. According to their balance sheet, their current ratio for 2006 is 1. 366 (2,330,241/1,705,132) and 1. 245 (2,896,842/2,326,966) for 2005. These numbers show that they are able to continue to pay off their obligations. This means they are in a position where they shouldn’t go bankrupt. It also shows that Rogers’ Chocolate are just efficient enough in the sense of turning their product into cash. The company’s cash available for next year, 2007, is $74,744. This is down from what they had at the beginning of the year, $151,802. This may hurt them when trying to invest into new areas. The external environment of Rogers’ Chocolate looks very promising. Godiva and Bernard Callebaut are the only ones that seem to threaten Rogers’ Chocolate position in the market. The other chocolate companies are of lower quality and price but still compete with Rogers’ Chocolate. Godiva’s chocolates are priced higher but lower quality. Bernard Callebaut’s chocolate are similar to Godiva’s in price, are in similar locations as Rogers’ and are also good in new introductions and seasonal products. They are also superior to Rogers’ when it comes to their packaging. The internal environment doesn’t look well for Rogers’ Chocolate. With very few employees who do multiple jobs, Rogers’ seems like they are not able to handle their demand for their product. Also their issue with out of stock product causes many problems when trying to keep up with other demands. Strengths for Rogers’ Chocolates include liquidity and their differentiation from other competitors. Roger’s is in a good position financially. They are not in the best position but are in a good enough position to make changes and improvements. Rogers’ is also efficient. Once, again they are not at their best, but are efficient enough to be a successful competitor. They are also very strong in their image. They are able to differ from their competitors with high quality chocolate and an image that is known locally. Rogers’ weaknesses are cash flow and production. Although Roger’s Chocolate is not in a position to go bankrupt, they have limited cash to invest into improving their operations. With the low amount of cash they have, they may have to borrow in the future. Another weakness is their production efficiency. A low number of employees and bad planning causes their production to be slow and inefficient. Inventory management and out of stock problems cannot continue if Rogers’ want to be able to grow into the company they want it to become. Rogers’ Chocolates has several opportunities. One opportunity is to maintain their current image to introduce new products to compete with Bernard Callebaut. Having a new product to compete can help can new customers and new market share. Another opportunity is to provide lower quality chocolates to reach a new target market. Being able to acquire a new market may bring those new customers to their current market. The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally. Alternative Strategies Rogers’ Chocolates will need to gain new customers if they want to grow the company. To gain new customers, Rogers’ must take a risk a re-brand themselves with a new packaging design to create a new image. Implementing a new brand image will gather a new crowd of consumers that Rogers’ did not reach with its current image. To be able to do so, Rogers’ will need some financial help in order to invest money into the new packaging design and image that they want to create. They will also need new store displays and marketing tools to be able to push the image to customers. By creating this new image, they run the risk of losing their current customers. The new image that Rogers’ creates will grab the attention of a new market that will help gain market share that they currently do not have to aid in the growth of the company. For growth to happen, Rogers’ must be more efficient in production. The problems caused by out of stocks and bad planning are causing Rogers’ to not be as successful. When production plans are put on hold to finish special orders, it is not a good sign. Production should be a continuous flow. To change the production efficiency, Rogers’ will have to hire more employees so their current ones are not doing multiple functions. They will also need to use the correct data when planning production and forecasting next year’s sales. Once again, money will be needed to hire and train new employees, as well as changing the planning method. Rogers’ risk is that the employees may not be as happy when new hires come, since a lot of the employees are third generation employees. Also, another risk is that the new planning may cause the same problems such as discounting products or even wrong forecasting. Another way for Rogers’ to grow is to boost their online presence. Since social media is growing, Rogers’ could take advantage of it to gain traffic to their website. By doing so, not only will sales go up, but they will also be able to reach a new age group of 18-34, who use online shopping. This will give them new customers that will start to aid in replacing the aging customers that Rogers’ currently have. Since social media is a low cost, not a lot of money will be needed, although it may be a good idea to hire a social media consultant to handle all the work. The only risk that I see Rogers’ facing is throwing away money if sales do not increase. If social media and a larger online presence are not working, Rogers’ could face a situation where they are not on the receiving end. They will need to research who the online customer base really is to gain information on how to market to that segment. Not only will a larger online presence grow the company, but also moving business to the United States will help in the growth as well. Opening up retail stores in the US will help Rogers’ to start to gain a global presence. The way that Rogers’ retails their products shows that they know how to do it locally. To be able to reach the US, they will need to put a lot of effort into research the market on how to market to US customers. In their current retail stores, they display their products to suit the season with a Victorian theme. Rogers’ will need to do the same for the US, but use the information gathered to create displays and marketing tools that will gain a following. By changing to fit and gain sales in the US, Rogers’ has the risk of losing their current image as well as spending a lot of money just to gain customers that they may not get. This is the riskiest strategy. They will spend a lot of money by building retail stores and staffing them and marketing to a new segment. The risk of having their image ruined is also a risk. Since Rogers’ is well rooted in tradition, this may cause a stir among employees and their customers. Recommendation After reviewing the analysis and the alternative strategies, Rogers’ has several ways to achieve growth. I recommend that Rogers’ re-brand themselves with new packaging and marketing tools. Although there is a risk of losing current customers, I believe that is a very small risk. People who buy Rogers’ Chocolates are very loyal customers and have been buying them for years. Rogers’ is a company based of providing premium chocolate with high quality. Changing the image will not affect the quality of their chocolates, but rather gain new customers they don’t currently have and be able to compete against Godiva and Bernard Callebaut. The image that Rogers’ needs to create is an image that will still hold its tradition, but at the same time be edgy enough to strengthen its packaging, advertising, and distribution. This will allow new customers to get to know what Rogers’ Chocolates is and be able to keep the current ones coming back. Conclusion As you can see, Rogers’ chocolates objective is growth for the company. An analysis was performed to show the current financial and environmental state Rogers’ is currently in. after reviewing the analysis, I found that Rogers’ is in a good position to grow and again market share using their current products. I recommended that Rogers’ Chocolates create a new, edgy brand image to gain a new customer base. This will keep their current, loyal customers and help gain new customers who are soon to be loyal as well. Rogers’ has put themselves in a position to make this strategic decision in order to grow the company into a market leader.

Essay --

In the mind of Anselm he had noticed that there needs to be something that follows from all of this: if a being is perfect by definition, then that being must exist. Anselm believed that if a perfect being did not exist, then it would not be perfect. In which it would be impossible for God not to exist, for if He did not exist, there would be no definition of a perfect being. God is a â€Å"necessary being.† The example of you and I as perfect beings is not conceivable because we are not necessary beings, in our past if there were any change, then we would not exist. God is however different, He had to exist. This entire concept is known as the Ontological Argument. Though the Ontological Argument is very precise in being able to prove that there needs to be an existent perfect being to be able to have a perfect being. There are several flaws within this argument. For all of Anselm’s arguments to work, we would need a notion of content of his proposition that God is the highest human conception. We would also need a correlation between the conception of â€Å"being† in a general way of matching up to the idea of a â€Å"Supreme Being.† The problem that Anselm has is that there is not a â€Å"being† that matches up to the type of â€Å"being† that God is. If God were in existence, he would have to be in separable parts and divided into many places if he were to consist of being omnipresent. So He cannot be a perfect â€Å"one† being unless he was multiple beings of reality. What Anselm also didn’t cover was the fact of God being a Personal God. When Anselm came up with the line of reasoning known as the Ontological Argument. His argument provides no place or a need for the perfect being to be personal. Which is a big deal being a christian, believing in Inc... ...understanding. Which would mean that this person was greater than God. But nothing can be greater than God. Hence it is not true that God exists in the understanding but not in reality. In conclusion, the formulation of the argument from a metaphysical assumption and both philosophical and theological argument takes its false standpoint that builds up an entire edifice on assumptions that weren’t questioned back in Anselms’ day. Anselm then could not question whether â€Å"being† was continuous or discontinuous across cultures which philosophers developed much later. The argument is thus flawed insofar as it relies on a definition of the Supreme Being that is conditioned by human reason, while also assuming giving positive, univocal identification to created â€Å"being† and Supreme Being. Resting his theory in general on a divine exemplarism, which has not yet been proven.

The Canterbury Essay -- Canterbury Tales Literature Essays

The Canterbury The Canterbury Tales begins with the introduction of each of the pilgrims making their journey to Canterbury to the shrine of Thomas a Becket. These pilgrims include a Knight, his son the Squire, the Knight's Yeoman, a Prioress, a Second Nun, a Monk, a Friar, a Merchant, a Clerk, a Man of Law, a Franklin, a Weaver, a Dyer, a Carpenter, a Tapestry-Maker, a Haberdasher, a Cook, a Shipman, a Physician, a Parson, a Miller, a Manciple, a Reeve, a Summoner, a Pardoner, the Wife of Bath, and Chaucer himself. These travelers, who stop at the Tabard Inn, decide to tell stories to pass their time on the way to Canterbury. The Host of the Tabard Inn sets the rules for the tales. Each of the pilgrims will tell two stories on the way to Canterbury, and two stories on the return trip. The Host will decide the best of the tales. They decide to draw lots to see who will tell the first tale, and the Knight receives the honor. The Knight's Tale is a tale about two knights, Arcite and Palamon, who are captured in battle and imprisoned in Athens under the order of King Theseus. While imprisoned in a tower, both see Emelye, the sister of Queen Hippolyta, and fall instantly in love with her. Both knights eventually leave prison separately: a friend of Arcite begs Theseus to release him, while Palamon later escapes. Arcite returns to the Athenian court disguised as a servant, and when Palamon escapes he suddenly finds Arcite. They fight over Emelye, but their fight is stopped when Theseus finds them. Theseus sets the rules for a duel between the two knights for Emelye's affection, and each raise an army for a battle a year from that date. Before the battle, Arcite prays to Mars for victory in battle, Emelye prays to Diana that ... ...ld speak the language of humans and could sing beautiful. When the white crow learns that Phoebus' wife was unfaithful, Phoebus plucks him and curses the crow. According to the Manciple, this explains why crows are black and can only sing in an unpleasant tone. The Parson tells the final tale. The Parson's Tale is not a narrative tale at all, however, but rather an extended sermon on the nature of sin and the three parts necessary for forgiveness: contrition, confession, and satisfaction. The tale gives examples of the seven deadly sins and explains them, and also details what is necessary for redemption. Chaucer ends the tales with a retraction, asking those who were offended by the tales to blame his rough manner and lack of education, for his intentions were not immoral, while asking those who found something redeemable in the tales to give credit to Christ.

Notes on A Constable Calls by Seamas Heaney Essay

Seamus Heaney tells us about a memory from his childhood. A policeman visits his family farm to take a record of the crops that Heaney’s father is growing. The description of the bicycle is our first indication that the policeman is not welcomed and that he is seen -by Heaney at least –as an intimidating, unpleasant figure. Everything in the description of the bike hints at this. The ‘fat black handlegrips’ sound ugly and unpleasant, and seem to suggest that the bicycle’s owner might be similarly unappealing. The dynamo is ‘cockedback’, reminding us of the trigger of a gun. The pedals are ‘relieved / Of the boot of the law’, implying that the constable is a man whose presence causes pressure and discomfort. He represents ‘the law’ and is therefore disliked. At that time in Northern Ireland, most Catholics would have viewed the police as an oppressive force. The descriptions of the constable reinforce that idea. The harsh ‘k’ and ‘g’ sounds in the opening stanzas emphasise the harshness of the authority the constable represents and they also create a sense of tension. It is clear that the constable is not welcome in the Heaney home. His hat is on the floor: nobody has taken it from him or offered him a place to put it. Again, the physical description of the constable focuses on unattractive aspects of his appearance. His hair is ‘slightly sweating’ and marked by the cap he has been wearing. The idea of his oppressive presence is again picked up by the reference to the ledger (record book) being ‘heavy’. The young Heaney is filled with fear as he watches the constable. He stares at his gun and remembers every detail of it in its holster. The tone of the poem is one of fear. Meanwhile, the constable continues to record the family’s crops. Heaney’s father answer’s the constable’s questions with curt, one word replie s, showing how unwelcome both he and his interrogation are. The young boy is terrified to hear his father lying about the crops. He knows that there is a line of turnips which his father has not admitted to, and in his horrified imagination, he sees his father –and maybe even himself –being taken to the barracks and thrown in a cell. The constable takes his leave, putting the ledger away. Heaney refers to it as the ‘domesday book’ because he is so terrified that his father will be judged and punished for his  little lie about the turnips. This name for the ledger also reinforces the idea of the constable belonging to an oppressive force which holds the threat of violence over people like Heaney’s father. Of course, the young boy is grossly exaggerating the policeman’s power in this instance. To a small child, the lie about the turnips seems enormous, but in reality, nobody would be thrown in jail for such a minor offence, even if it were to be discovered. However, young Heaney’s emotions towar ds the constable reflect his father’s dislike and resentment of being held to account for his crops. The constable looks at the young boy and says ‘goodbye’. This reminds us that the constable is, in reality, just a man. This is the only instance of his humanity. It is not likely that he wishes to appear threatening or intimidating, but that is how he is viewed by the Catholic community. He is seen as a representative of an unwelcome, despised, oppressive authority. Outside the window, the constable is for a moment just a shadow. There is something shadowy about the descriptions of him throughout the poem. We never learn any details about him as a person: what we learn of him is based on the images of menace and threat.

The Hungarian Edition Of Cosmopolitan Essays - Cosmopolitan

The Hungarian Edition Of Cosmopolitan Essays - Cosmopolitan The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing manager of Cosmopolitan Hungary, this case study outlines the historical background of Cosmopolitan international editions and the peculiarities of the Hungarian version. The first issue brought about a revolution in the general approach of womens magazines in Hungary; Cosmopolitan immediately reached a leading market position that it still holds today. The paper discusses the layout and content of the magazine in an attempt to thoroughly describe this product. It illustrates some patterns of the magazine in terms of sales, number of subscribers and number of copies given out freely for promotional purposes. The pricing policy and the promotion mix adopted by Cosmopolitan as parts of its overall marketing strategy, are presented as well. We conclude that Cosmopolitan is a successful business in todays glossy magazines market in Hungary, since each upcoming issue is impatiently awaited by thousands of readers each month . OVERVIEW OF THE HUNGARIAN MARKET In Hungary the first magazines for women were published in the middle of the 19th Century. In the name of emancipation, Hungarian women demanded more womens magazines, fashion and beauty-care products. At that moment there were around 1,500 magazines on the market and their advertisements were mainly done through first-class fashion salons. After World War I, the so-called feminine press started to fade away and cultural magazines slowly took over. During the socialist era, a new type of magazines appeared on the Hungarian market and remained dominant for 40 years. One of them is still among the leading Hungarian magazines for women and is called Nok Lapja. After it's very first issue in 1949, it was declared to be a good, useful and essential magazine for honest, hard-working Hungarian women and remained so until the 1960's, when it also incorporated some elements of the Western culture. The economical and political changes which occurred in the past 10 years deeply affected the magazines market. The feminine press made a tremendous comeback, giving birth to newcomers and forcing old magazines to change. At present one can find more than 50 magazines dedicated to women readers. Some of them deal with so-called women issues in general, whereas some specialize in fashion, cooking, needlework and home decorating. In a market economy, magazines are like any other product, says Andrea Eszes, editor of Cosmopolitan. And products targeting women can make big profits in Hungary. If we just compare how much is spent on advertising each year in Hungary with the budget of the Ministry of Culture or that of the Ministry of National Defense, there is no wonder that this market is a primary business target for investors. The future holds fine prospects to these international glossy magazines that are published all over the world and combine some common characteristics with specific cultural elements of the host countries. But as they emerge and leave cultural magazines behind, they will bear the increasing responsibility of correcting the language usage and promoting visual culture to the public. BACKGROUND Cosmopolitan was founded in 1886 as a magazine for first-class families in the U.S. William Randolph Hearst acquired the magazine in 1905. In the middle of the century sales dropped and the management decided to change the concept of the magazine. Ever since, the Cosmopolitan concept - the magazine is for young women interested in fashion, beauty, career and sex has been alive. Helen Gurley Brown, who was appointed Editor in Chief in 1965, approached the idea of Cosmopolitan as a magazine for ambitious, career-conscious young women and even wrote a feminist best-seller. Today there are 37 international editions, making Cosmopolitan the largest selling young womens magazine in the whole world. It has an average of nearly 7 million buyers universally and more than 33 million readers per month. This gives Cosmopolitan the status of the first international first-class magazine. The Hungarian edition of Cosmopolitan was launched in November 1997, in accordance with the agreement between Hearst Corporation/VNU and

Italian Improper Prepositions - Preposizioni Improprie

Italian Improper Prepositions - Preposizioni Improprie The Italian prepositions ​di, a, da, in, con, su, per, tra (fra), the so-called preposizioni semplici (simple prepositions), perform a variety of functions and are the most frequently used. However, these prepositions have a lesser-known counterpart ones with less variety, but that have a greater specificity of meaning. They’re called â€Å"improper prepositions.† And yes, if you’re wondering, there are â€Å"proper prepositions,† and we’ll talk about those soon. Why must you get to know these? Because they help you say things like â€Å"behind the house,† â€Å"during dinner,† or â€Å"except him.† Many grammarians define these forms as improper prepositions (preposizioni improprie), which are also (or have been in the past) adverbs, adjectives, or verbs. Here they are: Davanti - In front, across from, opposite fromDietro - Behind, afterContro - In front of, againstDopo - After, beyondPrima - First, in front ofInsieme - With, together with, along withSopra - On top of, upon, above, over Sotto - Below, beneathDentro - In, inside, withinFuori - BeyondLungo - During, throughout, along, alongsideVicino - NearbyLontano - Faraway, distantSecondo - On the basis of, according to, alongDurante - During, throughoutMediante - By, through, via, by means ofNonostante - In spite of, despiteRasente - Very near to, very close toSalvo - Save, except forEscluso - ExceptEccetto - ExceptTranne - Except So, which prepositions are proper? Grammarians define proper prepositions (preposizioni proprie) as those that have only a prepositional function, namely: di, a, da,in, con, su, per, tra (fra) (su also has an adverbial function, but routinely is considered one of the proper prepositions). The following are some examples of preposition-adverbs, preposition-adjectives, and preposition-verbs, highlighting their diverse functions. Preposition-Adverbs The largest group is that of the preposition-adverbs (davanti, dietro, contro, dopo, prima, insieme,sopra, sotto, dentro, fuori): Lho rivisto dopo molto tempo. - I saw him again after a long time. (prepositional function)Lho rivisto unaltra volta, dopo. - I saw him again after that. (adverbial function) Preposition-Adjectives Less numerous are preposition-adjectives (lungo, vicino, lontano, salvo, secondo): Camminare lungo la riva - To walk along the shore (prepositional function)Un lungo cammino - A long walk (adjectival function) Participles There are also some verbs, in the form of participles, that in contemporary Italian function almost exclusively as prepositions (durante, mediante, nonostante, rasente, escluso, eccetto): Durante la sua vita - During his lifetime (prepositional function)Vita natural durante - Lifetime (participial function) Among these preposition-verbs, a special case is that of tranne, from the imperative form of trarre (tranne traine). To determine whether a certain term is used as a preposition or has a different function, note that in the previous examples what characterizes and distinguishes the prepositions from other parts of speech is the fact that they establish a relationship between two words or two groups of words. Prepositions are special because they introduce a complement to the verb, the noun, or the entire sentence. If there is no complement, it is not a preposition. Some Italian improper prepositions can be combined with other prepositions (especially a and di) to form locuzioni preposizionali (prepositional phrases) such as: Vicino a - Near, next toAccanto a - Next to, besideDavanti a - In front ofDietro a - BehindPrima di - BeforeDopo di - AfterFuori di - Outside ofDentro di - Inside, withinInsieme con (or assieme a) - Together withLontano da - Away from Prepositions Nouns Many prepositional phrases result from the pairing of prepositions and nouns: In cima a - On top of, at the top ofIn capo a - Within, underIn mezzo a - In the middle of, amongNel mezzo di - In the middle of, in the midst ofIn base a - On the basis of, according toIn quanto a - As for, in terms ofIn confronto a - Compared to, in comparison toA fianco di - At the side of, on the side ofAl cospetto di - In the presence ofPer causa di - Because of, on grounds ofIn conseguenza di - As a result ofA forza di - Because of, through , by persisting thatPer mezzo di - By means of, by way ofPer opera di - ByA meno di - Less than, withoutAl pari di - As much as, in common withA dispetto di - In spite of, despiteA favore di - In favor ofPer conto di - On behalf ofIn cambio di - In exchange forAl fine di - For the purpose of, in order to Prepositional Phrases Prepositional phrases have the same function as prepositions, as shown by these examples: Lha ucciso per mezzo di un pugnale / Lha ucciso con un pugnale. - He killed him using a dagger / He killed him with a dagger.Lha fatto al fine di aiutarti / Lha fatto per aiutarti. - He did it in order to help you / He did it to help you. Attenta! Note, however, that prepositions and prepositional phrases are not always interchangeable: for example, either of the following phrases are valid: il ponte à ¨ costruito dagli operai (or da parte degli operai). But â€Å"la costruzione del ponte dagli operai† is grammatically incorrect, while â€Å"la costruzione del ponte da parte degli operai† is acceptable.

Biography of John F. Kennedy Jr.

Biography of John F. Kennedy Jr. John F. Kennedy Jr. (November 25, 1960–July 16, 1999), the son of President John F. Kennedy, was considered the heir to one of Americas greatest political dynasties until his death in a plane crash at age 38. In one of the most iconic photographs in American history, the 3-year-old Kennedy is seen saluting his fathers casket three days after the assassination of John F. Kennedy. Fast Facts: John F. Kennedy, Jr. Known For: Attorney, journalist, and son of President John F. KennedyBorn: Nov. 25, 1960 in Washington, D.C.Died: July 16, 1999 off the coast of Marthas Vineyard, MassachusettsEducation: Brown University, B.A.; New York University, J.D.Spouse: Carolyn BessetteKey Accomplishments: Criminal prosecutor in New York City, founder and publisher of George magazine, and founder of non-profit Reaching UpFamous Quote: â€Å"People often tell me I could be a great man. Id rather be a good man.† Childhood John F. Kennedy Jr. was born on November 25, 1960- the same month his father, John F. Kennedy, was elected to his first term as president. He became an instant celebrity, despite his parents attempts to give him as normal an upbringing as possible. Despite spending his first few years of life in the White House, however, Kennedy later said that he had lived a pretty normal life. Kennedy was the second of three children born to the Kennedys. His older sister was Caroline Bouvier Kennedy; his younger brother, Patrick, died in 1963, two days after birth. On his third birthday, in 1963, JFK Jr. became the subject of one of the most iconic scenes in American history: standing on a Washington street, wearing a dress coat, saluting his fathers flag-draped coffin as it passed by on a horse-drawn carriage on the way to the Capitol. Kennedys father had been assassinated three days earlier in Dallas, Texas. Bettmann Archive / Getty Images The presidents widow moved the family to the Upper East Side of New York, where JFK Jr. attended a Catholic elementary school. He later attended Collegiate School for Boys in New York and Phillips Academy in Andover, Massachusetts. Meanwhile, much of the American public waited for the young Kennedy to join the political world that had already been shaped by his family. Careers in Law and Journalism JFK Jr. graduated Brown University in 1983 with a degree in American history. He then attended law school at New York University, graduating in 1989. Many considered his law degree a precursor to a political career, but JFK Jr. instead went to work in the Manhattan district attorneys office for four years. In 1995, Kennedy launched a magazine, George, which blended celebrity and public affairs. The magazine was meant to be a mass-market political journal, or, as one of its editors explained, a political magazine for Americans turned off by political magazines. Kennedy wrote and served as editor-in-chief for George. Its publication ended in 2001, after Kennedys death. Marriage to Carolyn Bessette In 1996, JFK Jr. arranged a secretive wedding to Carolyn Bessette, a fashion publicist. The couple went to extraordinary lengths to conceal their nuptials from the public. The wedding was held on an island 20 miles off the coast of Georgia; they chose that particular island in part because it had no access by road or telephone, and almost no lodging. The public learned of their marriage a week after it happened. The couple had no children. Death On July 16, 1999, Kennedy was piloting a small single-engine airplane headed towards Marthas Vineyard, with his wife and her sister onboard. The plane crashed into the Atlantic Ocean. The bodies of the three crash victims were found off the coast of Marthas Vineyard five days later, on July 21. One year later, in 2000, the National Transportation Safety Board ruled the crash an accident caused by Kennedys failure to maintain control of the airplane during a descent over water at night, which was a result of spatial disorientation. The government agency said haze and darkness were factors in the crash. Legacy Kennedy was raised to abide by a scriptural passage found in Luke 12:48: Of those to whom much is given, much is required. It was in that spirit that, in 1989, he founded a nonprofit called Reaching Up, which helps low-wage health and human-services professionals attain higher education, training, and career advancement. Reaching Up continues to help students pay for tuition, books, transportation, child care, and other education costs. Sources Blow, Richard. American Son: A Portrait of John F. Kennedy, Jr. Henry Holt Co., 2002.Grunwald, Michael. â€Å"JFK Jr. Feared Dead in Plane Crash.†Ã‚  The Washington Post, WP Company, 18 July 1999, www.washingtonpost.com/wp-srv/national/longterm/jfkjr/stories/kennedy071899.htm.Seelye, Katharine Q. â€Å"John F. Kennedy Jr., Heir To a Formidable Dynasty.†Ã‚  The New York Times, The New York Times, 19 July 1999, www.nytimes.com/1999/07/19/us/john-f-kennedy-jr-heir-to-a-formidable-dynasty.html.

Physical Assesment Case Study Research Paper Example | Topics and Well Written Essays - 1000 words

Physical Assesment Case Study - Research Paper Example Client was awake, alert and coherent. Physical assessment revealed erythematous plaques covering both cheeks, and at the bridge of her nose, without affecting the nasolabial folds or any other part of her body. Aside from that, her head was found to be normocephalic with no signs of trauma or other deformities. She had clear white sclera and clear conjunctiva; her pupils were reactive to both light and accommodation. Erythema was noted on the posterior wall of her pharynx, and ulcers were found on both of her buccal mucosa. Her neck showed no swelling or bumps, and no traces of lymphadenopathy or thyromegaly. Patient had no trouble achieving full range of motion in her joints with no obvious swelling or deformities. Patient’s vital signs showed a normal heart rate at 62 beats per minute, normal respiratory rate at 12 breaths per minute, a normal blood pressure of 112/66 mmHg, and an elevated temperature of 100.3 degrees Fahrenheit. Interview and Health History Patient reported that the rash was first noticed after a week outdoor hiking and camping in the Appalachians. She denies exposure to any new skin products, usage of medications, environmental exposure, and food allergies. She has not taken any medication for the rash. She denies experiencing headache, sore throat, ear pain, nasal congestion, chest pain, shortness of breath, cough, pain during urination, urination and diarrhea. She reports no stiffness in the joints or difficulty in getting up in the morning. The only surgical procedure that the patient has undergone was a tonsillectomy at age 9 due to her chronic strep throat infection. Other than that, she has not had any other diseases needing hospitalizations as an adult. An investigation into her family history revealed that her mother had rheumatoid arthritis She does not engage in smoking or recreational drug use, but admits to taking a glass of wine almost every night with dinner. Nursing Care Plan Based on the information, the patientâ€⠄¢s main concern is the rash on her face and what it means. Considering the location, the shape, and the other symptoms, it could be a malar rash pointing to Systemic Lupus Erythematosus, but since it is yet to be diagnosed, the more pressing concern is her fatigue. This can be caused by not enough energy being produced to cope with the inflammation going on with her rash, the erythematous posterior wall of her pharynx, and her fever. Her weight loss could also be an effect of this. Fatigue is defined as â€Å"an overwhelming sense of exhaustion and decreased capacity for physical and mental work at the usual level† (Doenges, Moorhouse, & Murr, 2010). The patient verbally reports feeling fatigue after the rash appeared (Sommers, Johnson, & Beery, 2010; Smeltzer & Bare, 2011; WebMD, 2011). In a nursing care plan to take care of the client’s fatigue, the desired outcomes would be that the client will: - Report improved sense of energy - Identify the basis of fatigue and individual areas of control - Perform ADLs and participate in desired activities at level of ability - Participate in recommended treatment program with sufficient energy (Source: Doenges, Moorhouse, & Murr, 2010; Sommers, Johnson, & Beery, 2010) Nursing interventions to help with the patients fatigue are: Intervention: Identify the presence of physical and/or psychological conditions (e.g. infection, nutritional deficiency, depression, trauma, autoimmune disorders, substance use/abuse,

Risk assessment and management in Forensic mental health Essay

Risk assessment and management in Forensic mental health - Essay Example Each of these has its own merit and used together, they can render a judgment that is more accurate than using only one method. Risk for a mental health patient generally means an assessment of whether the individual will become violent against themselves or against others. In one respect, a clinician can only make judgments about an individual based on what they have observed or what the assessment tool tells them. Unfortunately, the individual may be able to get through evaluations and still have an episode of violence. This is one of the reasons why Carroll (2007) suggests that more formalized instruments for assessing risk should be used instead of relying on programs that are developed locally. The reason this is important is because locally devised programs are often lacking in validity and reliability. Carroll points out however, that using more than one source for assessing risk is very important. Professional Judgement Laureau suggests that although structured professional j udgment is used by many people, there are times when the decision must include other assessment instruments, especially when an individual has a secondary problem. In this case, the individual was Bipolar and it was found that although the professional judgement of the psychiatrist was that the individual was able to go out into the community, the fact remained that he had killed two people during a manic phase. In this situation, when the individual went to trial, it was determined (through emotional evidence by the prosecutors) that the individual should not be released, even though he was gong to be released into a community program. This information seems to indicate that if there had been more than one assessment, which looked at several issues for this particular individual, there may have been a different ruling. Unstructured professional often comes under scrutiny because it is based on a clinician's intuition and therapeutic experience with the incarcerated individual. It u ses psychiatric evaluation, clinical notes and the personal experience of the person evaluating the individual. This type of assessment is still used today, although it may be the least reliable (Gowensmith, n.d.). Structured professional judgement has a combination of static and dynamic information, is flexible, and allows different scenarios to be developed. Bottom line on this is to answer the question of whether the individual is going to be safe to be released, and it has a 70% change of being correct (Gowensmith, n.d.). In addition, Bouch and Marshall (2005) suggest that structured professional judgement is useful because it supports evidence-based practice and it also is useful in "increasing the transparency of decision making for the purposes of clinical governance" (p. 85). This suggests that professional judgement is very useful, but in conjunction with other types of risk assessment. Assessment Tools There are many assessment tools that some clinicians use in order to cr eate an understanding of risk management. The PCL-R (Psychopathy Checklist: Screening Version-Revised) is a 20 item assessment that according to Buchanan (2009) score items like alcohol abuse, separation from parents before the age of 16 and whether the individual failed on other release attempts. This seems to be a rather harsh instrument that may or may not allow for an individual to improve over time. This instrument also

Financial Analysis of Kellogg's Essay Example | Topics and Well Written Essays - 5000 words

Financial Analysis of Kellogg's - Essay Example It adds to the impression of the customers as to how well they're doing and at the same time gives challenge to its competitors. This section roughly discusses the financial performance in a six-year time (2000-2005). At a particular year, 2001, Kellogg Company released its own financial analysis of that year giving explanations and answers to the growth in the proceeding years. An apparent growth has been observed right from 2000 to 2005 in Kellogg's financial performance. Comparisons are often useful within a company to become aware of changes in financial relationships and significant trends. In the Intracompany Basis, a comparison of current year's cash amount with the prior year's cash amount shows either an increase or decrease. And within the span of 6 years (2000-2005), it is very useful to compare such cash amount from the first year (i.e. 2000) compared to the last year of comparison (i.e. 2005). Cash amount gained or lost may vary from 2000-2005. The proportion of total assets in the form of cash can be shown through a comparison of Kellogg's year-end cash amount with the amount total assets at year-end. Furthermore, in order to provide insight into Kellogg's competitive position, it is also practical to compare it with other companies. Correspondingly, Kellogg's total sales for the year can be compared with the total sales of its competitors such as Quaker Oats and General Mills which both obviously competes in the market. Taken as a whole, comparisons with industry averages will provide information about Kellogg's relative position within the industry. Then, Kellogg's financial data can be compared with the averages for its industry compiled by financial ratings organizations such as Dun & Bradstreet, Moody's, and Standard & Poor's. Kellogg's 2000 Financial Analysis In 2000, Kellogg Company achieved growth in net earnings and earnings per share, excluding charges, despite softness in the Company's U.S. convenience foods business, higher energy prices and interest rates, weak foreign currencies, and inventory write-offs in Southeast Asia. Through manufacturing efficiencies, reduced advertising and overhead expenses, and recognition of benefits related to U.S. tax credits, the Company was able to withstand despite such factors. 2000 1999 1998 Net earnings $597.7 $339.3 $502.6 Net earnings per share $1.45 $0.83 $1.23 Due to the previously stated factors or charges, there are exclusions from the results of operations in the following sections for purposes of comparison between years. The year 2000 and 1999 have been compared excluding charges, net earnings and earnings per share in the below table: 2000 1999 Charge Net earnings $651.9 $606.2 +7.5% Net earnings per share $1.61 $1.50 +7.3% The full-year increase in earnings per share of $0.11 consisted of $0.02 from business growth and $0.11 from favorable tax-rate movements, partially offset by $0.02 from unfavorable foreign currency movements. Kellogg's Company then continued to lead the global ready-to-eat cereal category in 2000 with an estimated 38% annualized share of worldwide dollar sales. Category share for the Company's operating segments was approximately 31% in the United States, 43% in Europe, 60% in Latin America, 45% in Canada, 57% in Australia, and 50% in Asia. The growth achieved by Kellogg's Company by the end of 2000

Case study for Tourism and hospitality Workforce Essay

Case study for Tourism and hospitality Workforce - Essay Example Customers determine where they need to be served. Employees need to know this because hotels operate in the service industry (Hsu, 2005). The main point is for the front office staff to know the visitors before and after opening the guest door. It is imperative for employees to always be alert and aware of what goes around them. This is the reason Joe engages with employee selection, recruitment, and training. Interpersonal communication The hiring process marks the start of getting a good front office employee. Since the size of the hotel is small, Joe takes over the responsibilities of the human resources management. He runs the functions that include job analysis, recruiting, and evaluation (Hotel, Catering & Institutional Management Association, 2011). When he carries out these duties, Joe closes the gap between the actual performance and the perfect necessities of the hotel to attain superior organizational success through profitability (Rhodri, 2010). Joe achieves this by enhan cing hotel objectives that utilize, develop, and train employees. Joe grew through the ranks from a front office employee to a General Manager. Therefore, he understands the primary factors of success in the hotel, tourism, and hospitality industry. His involvement in almost the entire process of acquiring and developing employees serves as a motivational factor to the success of Sunrise hotel. Interpersonal communication initiatives motivates employees, maximizes their abilities, and in the process increases productivity and economic outcomes (Kerr, 2012). It creates a working environment where employees become creative, innovative, develop teamwork, and spirit. The channels of communication at Sunrise hotel are clear indicators of the importance of interpersonal communication. Motivation Joe’s actions and management style help Sunrise hotel to maintain a very low rate of employee turnover that is at twenty-five percent. It is not surprising that a bigger size of the twenty- five percent goes to students on internship and attachment that leave to develop their careers elsewhere (Croatian Tourist Board & Institute for Tourism, 2010). The rest of employees tend to associate more with the success of Sunrise hotel than individual success. Joe makes sure that through his polices, employees integrate their plans with both hotel objectives and strategies. Strategically, Sunrise hotel employees manage to develop a new working culture, style, organizational structure that targets success (Rosyidie, 2012). Their quality and commitment as well as motivation contribute fully to the realization of Sunrise hotel goals. Joe’s system of running affairs has various crucial benefits. Some of the benefits are general and do not require complex strategies. His management style helps Sunrise hotel to manage its workforce in a better and more efficient way. This method makes sure that every employee puts his or her major target as customer satisfaction. The hotel ensu res that employees use their potential to the maximum and in the process perform their work better. Leadership Style Joe focuses mainly on hotel profitability and employee development. This results in high degree of workforce management and efficiency. Courtesy of Joe, Sunrise hotel has an almost perfect yet modest structure of organizational change. His efficiency justifies the

ACCOUNTING AND FINANCE Coursework Example | Topics and Well Written Essays - 1500 words

ACCOUNTING AND FINANCE - Coursework Example Activity based costing is loved for its ability to enable the cost control team to enhance accuracy. Accuracy here is in terms of closeness to the actual cost and actual profitability of each product and service. ABC helps managers to have a better comprehension of the company’s actual costs as well as its returns on investments. The returns on investments are usually computed by considering the number of projects and activities that the business engages in. Accounting for costs (2010) show that ABC improves the accuracy levels through transforming some of the costs that traditional costing techniques deem not to be direct into direct costs. The process is done as follows; Firms that have applied ABC successfully did so by employing a number of strategic costing and management factors. The management of such firms does ensure they support and participate in every pricing decision. They have to know when to add or delete items from the product portfolio. Finally, they must know when to consider outsourcing or producing the product in-house (Plowman 2011, p.43). While performing all these, the management is always cautious about improving all the process initiatives. Activity Based Costing (ABC) is an organized style of passing on indirect costs to goods and services. It entails obtaining the cost of each activity drawn in the process of production and assigning costs to each product according to the use of each activity. Alternatively, activity-based costing (ABC) is a more refined way of costing goods and services. Activity based management is the application of ABC as a technique of managing costs at the activity level. It is an area that involves ensuring effective and efficient control f activities as to promote the product value and customer satisfaction. Activity Based Management makes use of the information obtained

Case study for Tourism and hospitality Workforce Essay

Case study for Tourism and hospitality Workforce - Essay Example Customers determine where they need to be served. Employees need to know this because hotels operate in the service industry (Hsu, 2005). The main point is for the front office staff to know the visitors before and after opening the guest door. It is imperative for employees to always be alert and aware of what goes around them. This is the reason Joe engages with employee selection, recruitment, and training. Interpersonal communication The hiring process marks the start of getting a good front office employee. Since the size of the hotel is small, Joe takes over the responsibilities of the human resources management. He runs the functions that include job analysis, recruiting, and evaluation (Hotel, Catering & Institutional Management Association, 2011). When he carries out these duties, Joe closes the gap between the actual performance and the perfect necessities of the hotel to attain superior organizational success through profitability (Rhodri, 2010). Joe achieves this by enhan cing hotel objectives that utilize, develop, and train employees. Joe grew through the ranks from a front office employee to a General Manager. Therefore, he understands the primary factors of success in the hotel, tourism, and hospitality industry. His involvement in almost the entire process of acquiring and developing employees serves as a motivational factor to the success of Sunrise hotel. Interpersonal communication initiatives motivates employees, maximizes their abilities, and in the process increases productivity and economic outcomes (Kerr, 2012). It creates a working environment where employees become creative, innovative, develop teamwork, and spirit. The channels of communication at Sunrise hotel are clear indicators of the importance of interpersonal communication. Motivation Joe’s actions and management style help Sunrise hotel to maintain a very low rate of employee turnover that is at twenty-five percent. It is not surprising that a bigger size of the twenty- five percent goes to students on internship and attachment that leave to develop their careers elsewhere (Croatian Tourist Board & Institute for Tourism, 2010). The rest of employees tend to associate more with the success of Sunrise hotel than individual success. Joe makes sure that through his polices, employees integrate their plans with both hotel objectives and strategies. Strategically, Sunrise hotel employees manage to develop a new working culture, style, organizational structure that targets success (Rosyidie, 2012). Their quality and commitment as well as motivation contribute fully to the realization of Sunrise hotel goals. Joe’s system of running affairs has various crucial benefits. Some of the benefits are general and do not require complex strategies. His management style helps Sunrise hotel to manage its workforce in a better and more efficient way. This method makes sure that every employee puts his or her major target as customer satisfaction. The hotel ensu res that employees use their potential to the maximum and in the process perform their work better. Leadership Style Joe focuses mainly on hotel profitability and employee development. This results in high degree of workforce management and efficiency. Courtesy of Joe, Sunrise hotel has an almost perfect yet modest structure of organizational change. His efficiency justifies the

A) To what extent can it be argued that a Seperation of Powers exists Essay

A) To what extent can it be argued that a Seperation of Powers exists within the British Political system B)What are the arguments for and against Britian ado - Essay Example The latter privilege allows it to acquire and dispose of land, etc., the way ordinary individuals can. In contrast to this, the powers of local authorities are very much subject to statutes and regulations. In this sense, the executive powers of the local government is limited and constrained when compared with the powers of the Crown. â€Å"The power to order and reorganize the civil service derives either from the royal prerogative or the normal powers of a body recognized by law to enter into employment relations. It is detailed by Orders in Council, but these leave much leeway to ministers. It is this `flexible friend that has been used to establish Executive Agencies in the civil service and various other innovations over the years. All of this without the need for recourse to Parliament or law.† (Oliver 1994, p.641) The executive powers of the ministers, though loosely regulated, nevertheless provide them with â€Å"powers to make contracts for the supply of goods and services to departments and the public† (Shell 1994, p.301). The last fifty years had seen moves to implement more statutory controls over the executive branch. This is because the older methods of control were inappropriate and irrelevant to the modern times. Some examples include, reduction of powers of local authorities in favor of school governors and teachers; enhancement of responsibilities of hospital managers and general practitioners within the framework of the National Health Service. Both these cases suggest a move toward decentralization of executive powers. (Oliver 1994, p.639) The independence of the judicial power was solidly established in England by the Glorious Revolution of 1688-89. Ever since, one of the implicit conditions of this outcome was that the judges should take care not to encroach on the legitimate spheres of discretion of the sovereign political authorities, Crown and Parliament. The legal control of the government is aided by the Supreme Court Act,

Cognitive Interventions Essay Example for Free

Cognitive Interventions Essay Introduction Cognitive behavior therapy includes many types of therapy and can be applied in a variety of circumstances. Dialectical behavior therapy (DBT) is most commonly known for use on clients with borderline personality disorder (BPD). However, DBT is becoming more popular and often used when working with adolescents. Some adolescents participate in nonsuicidal self-injury (NSSI). Counselors find DBT is an effective therapy to help youth acquire the coping skills needed to stop NSSI. A review of DBT, and adolescents suffering with NSSI will better help one to understand why this technique is beneficial. NonSuicidal Self-Injury NSSI is defined as the direct and intentional destruction of ones own body tissue without an intent to die. Therefore, any form of self mutilation not intending to result in suicide qualifies as NSSI. The number of adolescents practicing NSSI is alarming. Youth practicing NSSI include both sexes and every racial and ethnic group. This alarming behavior is not secluded to any particular type of adolescent. NSSI often appears in the form of cutting with sharp objects, scratching, hitting, burning, and inserting objects under the skin. These behaviors typically develop between the ages of 12-14, indicating that adolescent years are particularly vulnerable to such practices. In addition to NSSI, these behaviors are often in conjunction with other self-harming behaviors like eating disorders, substance abuse, and depression. Puberty can be an extremely difficult time for many people and adolescents cannot reason and rationalize as adults can; therefore, youth often develop self-harming issues because they lack proper coping skills. Last, NSSI specifically refers to injuries not acquired while attempting suicide; however, 50-75% of those with a history of NSSI have also attempted suicide at least once. As one can see, NSSI is an alarming behavior that needs attention (Choate, 2012). Addressing the Issue NSSI is a prevalent and serious issue that must be properly handled. Counselors and people working with NSSI youth must have an understanding of the complexity of this matter and be familiar with treatment options. DBT is an excellent method to attempt to help adolescents overcome NSSI behavior. The effectiveness of DBT has been shown in at least seven controlled trials conducted by four independent research teams. DBT shows the most improvement, when compared to prior therapy options, to treat NSSI (Choate, 2012). DBT uses a comprehensive multimodal 16-week treatment approach for NSSI. The multimodal addresses skills for interpersonal effectiveness, self-regulation, and distress tolerance; provides structure to motivate, reinforce, individualize, and generalize these skills; and identifies and alters learned behavior patterns leading to NSSI. This therapy treatment includes individual therapy, family therapy, multifamily training groups, and telephone consultations for those involved in the process. Additionally, a support team for the counselors is a part of this process. Counseling NSSI adolescents is an extremely stressful position so it is important for counselors to have professional peers to share their thoughts. DBT therapy for NSSI adolescents can be practiced in many settings, including inpatient or outpatient treatment (Choate, 2012). Interventions and Techniques Individual Therapy A primary counselor is paired with the adolescent through the DBT process. The relationship between the primary counselor and the client is extremely important. The key goal for the counselor is to help the adolescent develop skills for coping with stressful thoughts, events, and emotions. An important aspect in the client therapist relationship is for the counselor to convey acceptance, validity, and trust. The primary counselor needs to remain calm and listen with interest yet without showing much emotion. A client must not see a counselor react to stories of self-harm in the way a parent or peer might react. The goal for the counselor is to show an understanding of the self-harming behavior while conveying acceptance and validating the adolescents thoughts and actions (Choate, 2012). The counselor shows acceptance; however, the goal is to create change. Although the counselor balances acceptance and change, the counselor continually challenges the client to alter any negative behavior hindering ones life quality. Ultimately the thought is that acceptance and validation will facilitate self-change while change will facilitate self-acceptance. If the adolescent is reluctant to change the harmful behavior, the counselor may spend more sessions building trust and showing validation before attempting change. Additionally, a client may find it difficult to trust the counselor is the client believes the counselor will report NSSI episodes to the adolescents parents. A balance must be created between client trust, parental rights, and confidentiality. With a proper balance allowing the youth comfort, yet abiding by regulations, an adolescent will be able to build the relationship required to develop change (Choate, 2012). Assessments should be conducted during the initial interviews with the client. These initial evaluations are either conducted informally with an interview or formally with a structured interview and self-report tool. The DBT model allows the counselor to integrate assessment results into four DBT target treatment areas. Specific behaviors and areas are written into a treatment plan with goals for the client (Choate, 2012). Target areas: A) Decreasing life-threatening behaviors B) Decreasing behaviors that interfere with therapy C) Decreasing behaviors that interfere with life quality D) Increasing behavioral skills (Choate, 2012). As the treatment begins, the goal is to help the client determine the events, thoughts, or feelings one has prior to the NSSI occurrence. If one can determine factors contributing to the negative behavior, one can start to alter circumstances leading to NSSI and ultimately change the behavior. Clients are asked to maintain diary cards documenting behaviors and actions surrounding NSSI behavior. The diary cards address problem behaviors, immediate prior events leading to problem behavior, vulnerability factors, entire chains of events prior to problem behavior, and consequences from the behavior. Upon review of the cards the counselor can help the client identify triggers of NSSI behavior and find alternative life choices or thoughts to cope better with given situations (Choate, 2012). Multifamily Skills Training Groups The individual session emphasizes focus on assessment, client trust, and identifying the problem. Along with identifying problems, individual therapy does encourage behavior change. However, multifamily group therapy focuses on skill sets needed to facilitate change. To implement behavior changes and develop coping skills, the adolescents must be aware of thoughts, feelings, and actions; tolerate the pain and stress associated with unpleasant life events, regulate emotions better, and become effective at communicating emotions. The DBT approach focuses on building four essential skills: A) Mindfulness B) Distress tolerance C) Emotion regulation D) Interpersonal effectiveness Additionally, a fifth skill was added: Walking the middle path (Choate, 2012). Skill Sets Skill Set One: Core Mindfulness Mindfulness is acknowledging ones emotions, thoughts, and physical experiences without trying to end them, numb them, or avoid them. Learning to observe, describe, and experience emotions without judgment and while in control of ones attention is the core of mindfulness. As adolescents become more aware of emotions in the present, they develop a better understanding of their own emotions and reactions (Choate, 2012). DBT uses a model with three states of mind to teach mindfulness. The three mind-states are reasonable mind, emotion mind, and wise mind. Reasonable mind is controlled primarily by logic. Emotion mind is regulated significantly by emotions. Wise mind synthesizes all the ways of knowing to develop knowing through intuition, using deep inner wisdom. Often time groups sessions will use acting or charades to have participants learn to understand these types of mindfulness (Choate, 2012). Group members are taught to observe their thoughts by awareness. The clients are encouraged not to multitask but rather to focus on one task at a time. The exercise of focusing on one task at a time is referred to as one-mindfulness. Focusing on one aspect at a time allows the client to recognize and understand the emotions related to the specific task. Skill Set Two: Emotion Regulation Emotion regulation helps group members learn to recognize, observe, and describe emotions. Additionally, this skill set teaches one to regulate intense and painful emotions, regulate vulnerability to negative emotions, and increase positive emotions. The clients begin to realize they have control over their emotions and behaviors. When one learns to alter responses to emotions it is both empowering and liberating (Choate, 2012). Ways of teaching emotion recognition often include listening to music or watching a movie. The goal is to have the client react to something, recognize, and observe ones own emotion. As clients recognize emotions they are asked to discuss the responses both mentally and physically connected with the emotional reactions. Group members are taught to respond to ones own emotions with self-compassion and acceptance. Often one may believe an emotional response is wrong, silly, or unjustified. Once one understands that every emotion is justified one can accept the emotion and find a healthy response to that emotion (Choate, 2012). Another aspect of emotion regulation includes reducing vulnerability by maintaining better physical health. Eating well, sleeping sufficiently, exercising regularly, and avoiding substance abuse will help one regulate emotions by maintaining physical health. Ones physical health can weaken ones mind-state, and the person will be more vulnerable to NSSI and other self-harming episodes (Choate, 2012). Skill Set Three: Interpersonal Effectiveness The goal of interpersonal effectiveness is for one to maintain personal values and beliefs while improving relationships. An example of teachings in this module is that group members are often asked to remember the acronym DEAR MAN to help remember the key components of this skill set. The components: Describe, Express, Assert, Reinforce, stay Mindful, Appear confident, and Negotiate. The best method for learning this skill set is role play. Often the facilitator will pair up group members and role play a variety of situations using DEAR MAN (Choate, 2012). Skill Set Four: Distress Tolerance Stress tolerance relates to ones ability to effectively accept emotional pain, in any given situation, that cannot be changed at the time. Once one can tolerate and accept unpleasant situations, one can more effectively cope. Further skills would help the client to self-soothe and distract from emotionally painful situations (Choate, 2012). Distress tolerance skills have two categories. The first category is skills for accepting reality, and the second is skills for crisis survival. Skills for accepting reality teach clients how to accept everyday life even when it is unpleasant. Deep-breathing is a common practice for this skill. Skills for crisis survival follows more of a distraction method. The goal may be for the client to find an alternative task, practice self-soothing, or take a break. Whatever the activity change is, the goal is to distract one from the crisis and prevent self-harming behavior (Choate, 2012). Skill Set Five: Walking the Middle Path This particular skill set works with the adolescent and family members to help those involved alter polarized thinking and live a more balanced lifestyle. The first step is to encourage participants to abandon black and white thinking and recognize the gray area. People often need to realize that any given situation can be viewed in multiple ways, and often everyone would benefit from viewing incidents through multiple perspectives (Choate, 2012). Common issues between adolescents and parents include strict or lenient parenting; thinking lightly of serious matters, or judging harshly common adolescent behavior; and pushing away, or holding too tightly. Adolescents and parents are asked to determine where they believe themselves and others to be regarding these topics, and try to come to an agreement regarding how to alter behavior and meet in the gray area (Choate, 2012). Communication and listening are key factors involved in developing this skill set. Positive reinforcement is taught to be used whenever possible as parents often think to punish negative behavior rather than reward the positive actions. Reconciling family differences can be a key component when attempting to help an adolescent stop NSSI behavior (Choate, 2012). Effectiveness of DBT for NSSI The treatment for NSSI that has the most positive support is DBT. DBT is the high standard of therapy for reducing suicide and self-destructive behavior among clients with BPD. The effectiveness of DBT has been shown in many trial studies. Not as many studies have been conducted regarding DBT and NSSI with adolescents; however, a DBT model has been created for adolescents and shows very promising results. DBT is the highest regarded method for at risk youth. Certainly, much can always be learned regarding human nature and therapy, and not all people will respond to the same treatment; therefore, this method is certainly not effective every time, but it does seem very beneficial (Choate, 2012). Summary Nonsuicidal Self-injury is a serious issue. As one can see, action needs to be taken to save youth from such harmful behavior patterns. Cognitive behavior therapy, specifically dialectical behavior therapy, has many excellent interventions and strategies to help adolescents facing NSSI (Choate, 2012). DBT uses individual therapy, group therapy, and family therapy to help adolescents with NSSI. Individual sessions focus on trust with the counselor, and identifying and acknowledging negative emotions, and behavior patterns. Additionally, the primary therapist will help the client find healthy ways to change behavior patterns and cope with life stressors (Choate, 2012). Group therapy focuses on building the skills needed to accomplish the desired changes. The five core skills sets include: core mindfulness, emotional regulation, interpersonal effectiveness, distress tolerance, and walking the middle path. Many methods are used to teach and practice these techniques (Choate, 2012). Studies continue to determine the effectiveness of DBT with adolescents involved in NSSI. However, DBT is the standard therapy for adults facing similar issues with BPD. Additionally, DBT seems very promising as an effective method for treating NSSI adolescents. References Choate, L. H. (2012, January). Counseling adolescents who engage in nonsuicidal self-injury: A dialectical behavior therapy approach.. Journal of Mental Health Counseling, 34(1), 56-71. EBSCOhost.

Islam And French Colonial Rule In West Africa History Essay

Islam And French Colonial Rule In West Africa History Essay Following the European conquest of Africa there was a substantial expansion in both Muslim and Christian societies. Though Christianity was perceived by some as a machine of colonialism and part of a European civilising mission, taking Islam was on the other hand viewed as anti-colonial, reflecting a form of resistance rather than collaboration. Islam offered a sense of community during colonial rule when the continent was experiencing a time of rapid change and mobility. F admin sought to systematically manage the practice of Islam in their colonies in a way of which they could bring it into alignment with the F perspective of modernity and make Islam serve as a bulwark for the states authority. At same time officials half heartened efforts slavery, inconsistent labour cash cropping projects and arbitrary power by poorly trained and underfunded admin brought dramatic and unexpected changes in how comm. were org and how individuals understood their position in soc. West African Musli ms drew creatively on centuries of Islamic thought and soc experimentation to craft new identities and comm. out of the changes brought by F. Example was how followers of Yacouba Sylla gave a new meaning to the hollow and alien terms that colonial politicians spoke about such as freedom, dev and modernisation. They made them central themes in a mystical Sufi practice that looked little like the enlightenment-based liberal republicanism governors hoped to create or like reformist Islam promoted by modernisers elsewhere. (Hanretta 2009, 3) The terms accommodation and collaboration are commonly used by historians to describe the relationship between Islam and French colonial rule in West Africa. In Islam and Social Change in French West Africa, Hanretta states that in places like Senegal, Mauritiana and Mali, when successful in representing their version of Islam as being compatible with the dictates of colonial rule, they were given access to metropolitan power to use against other religious leaders for clients and patronage. This relationship could be seen as a collaboration of resources between the colonisers and the Muslim colonised, to maintain order and peace (Hanretta 2009, 138-139). Another traditional Islamic community were the Sufi Brotherhoods, in particular the Tijaniyya in Senegal, Mali and Guinea, who split into branches and networks that have cultivated family networks. Of the Tijani scholars there were who actively opposed French colonial rule in the 19th century, by the 20th century many became outspoke n collaborators of the colonial government (Heck 2007, 65). Heck and Hanretta mention Seydou Nourou Taal, grandson to al-Hajj Umar Taal, who contributed to and organised many Tijani jihad movements, whilst Seydou Nourou became one of Frances greatest Muslim intermediaries. When colonial occupation began, many Muslim leaders accepted European administration who agreed to grant them limited control over their communities; this was what part of what the Europeans thought was an efficient and cheap system of governance (Hanretta 2009, 60). These are examples of when Muslim leaders and communities chose to cooperate with the colonial regime and shows that areas under Islamic rule decided to accommodate French colonial rule and in some parts of West Africa, Muslim leaders obtained a peaceful relationship between the two. Brenner looks at the case of Agibu where the motivating ideology for al-Hajj Umar was reformist Islam, which opposed the civilising mission of the French colonial ideology. The relationship between Islam and colonial French rule is built on clashing ideologies and conflict. Brenner states that between the two world wars there was a confrontation between Tijani Sufism and French Islamic policy, and the major French goal with respect to Islam was maintenance of political stability. The French had realised by the second decade of the 20th century that their greatest threat to colonial rule in West Africa was Islam because it had the potential to unite large numbers of people to form resistance against European domination. The relationship therefore could be one of conflicting aims, where the French tried to impose rule among Muslims who did not want to be ruled by non-Muslims. The French were persistent, they promulgated a new native policy in 1909 where Governor General William Ponty e xpressed concerns that Muslims shouldnt govern non-Muslims and in 1911 it was decreed that all administrative correspondence, as well as judgements by native courts, should be written in French, rather than Arabic. These attempts to dissuade the spread of Islam failed however it showed that he wanted French colonial rule to monopolise the politics of Agibu and this meant reducing Islamic influence. This was similar to French Soudan where colonial military officers aimed to limit conversion to Islam (Mann 2003, 264). However, Islam grew more rapidly than ever, becoming the dominant religion of commercial centres in Soudan, where new arrivals that came to seek work in these towns converted to Islam. This chapter of Agibus history should be described as Domination and the French Challenge to Islam (Brenner 1984, 32-38). French Colonial rule in Agibu posed a threat to Islamic values and Islam posed a threat to colonial rule, creating a relationship of conflict. Robinsons explanation of the relationship between Islam and French colonial role in Senegal is a good example of both conflict and collaboration. The French werent able to accommodate rule within Muslim societies, they found it difficult to adjust and through practice and trial and error they did manage to exert a form of indirect rule over the societies. Their intentions behind this form of control was to cut French costs, whereby they used the local population to grow peanuts, pay taxes and in essence, maintain order. This however caused many of the Muslims to resent colonial chiefs and persuaded them to become marabouts that although abandoned their political powers they did encourage their followers to pay tithes but provided them also with an education and welfare as well as assurance. The French recognised the importance of marabouts in maintaining order and brought back Amadu Bamba (Muslim scholar and Sufi leader) from his exile who they had previously accused of plotting to w age a military jihad against the French (Heck 2007, 61-62). This shows collaboration between the colonial French and Bamba. They believed that he would help to stabilise the colonial economy and political order, he returned realising that French colonial rule would endure and that they had but no choice to accommodate (Robinson 2004, 182-196). After Mamba died the Murids became the dominant and economic force in the peanut basin and accepted colonial rule (Searing 2002, 128-130). In his book Sufism and Politics Heck goes on to say that Bambas return from exile not early pacified relations between his followers and the French colonial system but it developed a pattern of understanding and proved to be profitable for both sides (Heck 2007, 63). Here the relationship began by the French adjusting to ruling over Muslim societies and eventually exploiting them to grow peanuts and pay taxes to cut administration costs. This completely turned around when the French had to seek help from Ba mba and other marabouts to maintain order and therefore join forces with Muslim leaders and societies, thus forth displaying a relationship of compromise. It is important to be aware of what earlier French Islamic policy was in colonial Africa in order to examine the relationship between Islam and French colonial rule in West Africa. The presumptions made by French colonialists of Islam and Africans had implications on their reaction towards Muslim leaders and their subjects. Hanretta states that there is no doubt that the beliefs the French held about Islam, Africans and the nature of the colonial mission deeply influenced the reactions of the officials to Yacouba Sylla and his followers. Through a working, shifting compromise, Muslim leaders were tolerated and even patronised, but also carefully scrutinised. A lot of the action taken by the French in West Africa was based on experiences they had encountered in Algeria, for example the idea that Muslim networks, particularly Sufi tariqas could be used as intermediaries provided they were small and particularised, small enough not to gain enough power to compete with regional systems a nd African enough to protect themselves from North African and Middle Eastern influences. Harrison agrees that if we are to find a serious and sustained development of French policy towards Islam it is necessary to look north to Algeria where a definite consensus emerged at the end of the 19th century (Harrison 1988, 15-27). French policy in the 1920s and 1930s turned on the distinction between good and bad tariqas, during this period a the bad tariqa was the Hamawaiyyah and naturally once Yacouba became seen as a Hamallist preacher the administrators goal was to determine whether him and his followers shared the tendencies of this order (Hanretta 2009, 127-128). The relationship between Islam and French colonial rule in West Africa could be characterised by a set of corrections the French were making from the mistakes they had made in North Africa. Sense of cooperation was seen with the leftist Popular Front government in France and Yacouba. It is said that although they were only in power for two decades, their reformist approach abroad had last effects on French West African Policy. In 1936 the Popular Front government helped boost Yacoubas efforts to organise his entire community into a single labour pool. The government also sought to mend the rift between eleven-beads and twelve-beads to bring Hamawis under a more effective control. The most important was the dispatch of Seydou Nouro Tal to Nioro, he was grandson to the head of the powerful twelve-bead Tal family who were opponents of the Hamawiyyah. He was released to reconcile with Shaykh Hamallah (founder of Hamawiyyah) and essentially offer him and his followers minimal protection for their submission to Seydou Nourou (administrations chosen leader of West Africas Muslim population). Thereby the Popular Front were able to change the image of the Hamawiyyah from being s een as a part of a larger politique musulmane to being integrated into Frances hierarchical network of Muslim clients (Hanretta 2009, 95-96). De Coppets attitude to Sheikh Hamallah portrayed him as benevolent and liberally minded, Harrison in France and Islam in West Africa suggests that the initiative for his Muslim policy in French West Africa came from himself and the impression Islam had on him in Mauritania (Harrison 1988, 193). In Fetishizing Religion Mann speaks of how Cardaire, a military colonial officer was cautious of the growth of Saudi-sponsored Wahhabism as a threat to French Africa, serving as director of Soudans Bureau of Muslim affairs he supervised the state-sponsored Hajj, where he accompanied pilgrims to the Hijaz. The fact that the state sponsored people to go on pilgrimage shows that they were tolerant and didnt oppress them from continuing their religious practices (Mann 2003, 270). Accommodation didnt take place between Muslims and a coherent colonial regime but rather was a result of temporary and local constellations of power in which religious elites and administrators shared similar goals. Muslim entrepreneurs able to take advantage of the conflict within administrative depictions of Islam. In areas where the states control of religious institutions was strong, French officials were able to influence a process of creating an environment where certain forms of Islam and certain networks of Muslim leaderships and certain ways of responding to French presence would thrive. An important resource Muslim elites could seek to control was the production of knowledge about African Islam, knowledge that in turn directed the activities of the colonial state. It seems almost as if the relationship was defined by them using each others resources against them and then realising how they would succeed and what methods they would use to gain power and changing it, to suit them (Hanretta 2009, 138-139).

Brians Song Essay -- Brians Song

Brian's Song   Ã‚  Ã‚  Ã‚  Ã‚  This is a true story about how 2 men, Brian Piccolo and Gale Sayers, completely different from each other from and inceperable bond. The 2 men are seperated by about everything that you can think of: they come from 2 different parys of the country, one is white, one is black, 1 liked to talk, the other was shy. Pretty much the only thing they had in common was that they both were competing for the same job.   Ã‚  Ã‚  Ã‚  Ã‚  This book takes place in and around the Chicago area. Gale and Brian are both trying to get the spot as the Chicago Bears starting halfback. They both are rookies.   Ã‚  Ã‚  Ã‚  Ã‚  The book begins on the training camp field of the Chicago Bears. Gale pulls up in a taxi. Brian immediately comes up to him and greets him. Brian tells Gale to go talk to Halas (Bears Head Coach). Brian also tells Gale that Halas is deaf in his left ear so stay on the right side when he is talking to him. Gale procceds to go to the coaches office. When Halal and Gale are speaking Gale keeps manuevering to get to the coaches right ear. Halas notices this akward behavior and askes him what he is doin. he alsmost tells his coach but he has realized he has gotten tricked. Next, the team is in the dining hall when Brian is volunteered by a coach to sing his almamaders (Wake Forest) fight song. This is how the books gets its title.   Ã‚  Ã‚  Ã‚  Ã‚  I fast forward to after practice JC Caroline has to have a meeting with Gale. He notifies Gale the him and Brian will be rooming together. T...

the eu egyptian partnership :: essays research papers

A new round of EU - Egyptian association agreement negotiations started in Cairo with the objective of ratifying an agreement between the two sides. During their two-day deliberations the two sides will discuss three main issues, covering "renovation of industry, the exports, rules of origin (the original source of the production) and agriculture." A comprehensive report will be submitted on the results of the meetings which will conclude today to the political leadership in Egypt and the European Union to take the proper decision concerning pending issues, foremost being agricultural issues. The Egyptian side is led by chief of the partnership unity at the Egyptian Foreign Ministry, Gamal al Bayoumi, and the EU by the head of unity, Peter Zingle Taking part in the session were a number of negotiators in all matters debated for discussions, especially agricultural issues. It is expected that number of these issues will be totally settled at the end of the meetings, and a number of agricultural issues will be left for decisions to be taken on the political level by the European and Egyptian sides. The new round of negotiations for Egyptian partnership with the European Union, is to be held in Cairo, on November 9 - 12. Egypt's assistant foreign minister and chairman of Egyptian - European partnership, Gamal Bayoumi, said that the new talks are aimed at resolving as many issues as possible, so the EU and Egypt can submit subjects that are not settled yet to their political leadership. Despite grave shortcomings in environmental provisions, the EU's association and trade agreement with Egypt has been adopted at the EU's General Council meeting in Luxembourg from 21-22 June 1999, warns Friends of the Earth Europe (FoEE), a federation of independent environmental groups in 29 countries. The association agreement now needs to be reviewed in a high-level ministerial committee in Egypt, then to be signed in autumn and afterwards ratified in the 15 EU national parliaments and the European Parliament. 'At this stage we will call upon government representatives in the EU and in the Egyptian government not to sign the agreement. Deficiencies in environmental protection measures first need to be rectified so that an association agreement will lead to the benefit for the people and the environment', says Alexandra Wandel, Trade and Sustainability expert of FoEE. 'The EU committed itself in various EU and international agreements to incorporate environmental considerations int o all its community policies. The EU does not live up to its commitments in the association agreement with Egypt.

Bangladeshi Soft Drinks Market

Soft Drings Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of  Pepsi and Mojo cola's parent companies. Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink.Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is  becoming popular chips in Bangladesh. Most of our Raw materials come from various foreigncountries. The quality is very strictly controlled. At every stage, non standard products are rejected. On the other hand Pepsi Co. is a multinational company.Originated in The USA Carolina in 1898. Since then it has been able to stay in competition with its biggest rival Coca-Cola. Pepsi, now is aworldwide brand and consumed by millions of people. Pepsi was introduced in Bangladesh byTranscom Group. As a corporate citizen Pepsico believes it has a responsibility to contribute to thequality of life in our communities. Transcom Beverage Ltd has put into action this philosophythrough support of social agencies, projects and programs and the scope of this support is extensiveand it has not been difficult to blend with this philosophy since the TRANSCOM group alsofollowed such a corporate ideologyChapter:1 1. 1: INTRODUCTION (Beverage industry of Bangladesh) After independence of Bangladesh the food habit of people has been changed a l ot. Besides our  traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of  global marketing this was not too hard for the consumers. Different foreign food companies wereestablished in Bangladesh. Beverage industry is one of them. But more interestingly we don’tknow beverage is also our cultural food because beverage doesn’t mean only carbonated drinks.Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is oncarbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were onlyfew companies in Bangladesh. But by the change of time and western culture influences it’s  become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating  business in Bangladesh and most of them are foreign companies. Bangladesh Beverage: 2006)At present there are 19 beverage companies operating business in Bangladesh. They are: 1. Transcom Beverage Ltd. 2. Sun Crest Beverage Industries Ltd 3. Abdul Monem Limited 4. K. Rahman and Company 5. Eastern Beverage Industries Ltd. 6. Sanowara Drinks and Bev. md. Ltd. 7. Asia Business Ltd. 8. Desh Beverage Co. Ltd 9. Northern Beverage Ltd. 10. National Beverage Industries Ltd. 11. Bridge Corporation Limited 12. Tezarat Enterprise 13. Southern Beverage Ltd. 14. K. Rahman and Company 15. Bangladesh Beverage Ind. Ltd. 16. Dhaka Beverage Industries Ltd 17.Sunny Foods and Beverage Ltd. 18. Tabani Beverage Co. Ltd. 19. K. Rahman and Company 1. 2: Akij Food & Beverage Ltd: Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Spe ed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry.Checky Monkey is the brand name of banana chips produced from this factory. It also is becoming  popular chips in Bangladesh. Most of our Raw materials come from various foreign countries. The quality is very strictlycontrolled. At every stage, non standard products are rejected. 1. 3: Transcom Beverage limited: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka; Chittagong and NBIL,Bogra; in March 2000. TBL manufactures the famous range of beverages-Pepsi, 7up, Mirinda.As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our  communities. TBL has put into action this philosophy through support of soc ial agencies, projectsand programs and the scope of this support is extensive and it has not been difficult to blend withthis philosophy since the TRANSCOM group followed such a corporate ideology. Chapter:2 2. 1: OBJECTIVE OF THE STUDY This term paper would focus on market segmentation, marketing mix, consumer attitudes towards  beverage drinks of Bangladesh (i. e.Mojo and Pepsi). It should be noticed that this report has beenmade in the context of Bangladeshi market and different segmentations and promotional activitesanalyzed in this report are solely based on the Bangladeshi consumers’ perspective . E. g. It willdiffer from country to country. If Mojo becomes multinational and goes to countries like K. S. A,Libya, The U. S. A, The U. K. Then the current activities undertaken by Mojo has to be changed inorder to stay in worldwide competition. Because, cultures vary from country to country. 2. 2: Source of informationDue to limited time maximum data were collected from th einternet, shop to shop survey was done in order to estimate the sales of these beverages. 2. 3: Limitation The major drawback while preparing this report was inadequate time; as a resultthe report lacks some potential information. Moreover, due to class schedule clash in depthresearch on the topic was hampered. Some informations were not disclosed by Mojo dealers(Palashi, Azimpur) as they considered these informations to be confidential. Information on Pepsi was gathered from the internet and local shops as Pepsi is a multinational company.Adequateinformation about Pepsi is not available from the context of Bangladesh. Chapter:3 3. 1: Mojo (Information): Mojo, is a brand of Akij Food and Beverage Ltd. , a sister concern of  Ã‚  prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was themarket challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brandwas launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshitrends. All there years, Mojo is doing quite good in the market and competing well with other  Ã‚  brands.Mojo's pricing is it's advantage but it has to improve its image & product quality. Unfortunately, Mojo is lagging behind due to inadequate promotional activities. E. g. Slogan,name's meaning etc. It has also failed to communicate its own positioning the target consumers. However, still now Mojo has the potential to recover its own position (according tosurvey). Consumer behaviour such as perception, attitude, self-orientation and life style, thisreport has found out some drawbacks and recommended some affective strategies to recover  those issues successfully. 3. 2: Market SituationMojo is not far behind in order to anticipating the current market situation. After being inthe introduction stage for a short period of time Mojo is successfully now in the growthstage and doing well for its good eminence and unique marketing effort. With theintention of increasing sa le and obtaining market share Mojo is targeting and creating awell company position into the market. To collect information regarding market, service  performance, competition and distribution Mojo is always developing promotionalstrategies, campaigns and carrying out market surveys. 4 April 2010, Mojo arranged afair and the duration was three days. It was held on field of Pranthapoth. They welcomedthe Bangla year 1417 very nicely. Because who had a bottle of Mojo, then that persongot the entry in the concert without any ticket. 3. 3: Target Market Most of the soft drink companies are now targeting the young generation and indeed this is the besttarget for any soft drink companies. Keeping this thing on mind Mojo has decided to targetespecially the young generation along with the people from various types of socio-economicclasses.Akij Group is now offering extensive distribution channel in order to capture and makesure the proper distribution of Mojo so that young generation can e asily avail it where ever they arein the country. Last time we saw in Mojo advertise that an old couple were sharing a bottle of Mojo. So, they cleared that it is not only a product for the young people but also their target is alsosenior citizens. Though Mojo is hardly preferred by Old aged people. PROFILE OF THE TARGET MARKET Cola drinks usually follow an undifferentiated marketing strategy to target their consumer.Keeping this fact in mind, we conducted a sample survey by selecting random sample fromdifferent places. The following discussion will attempt to analyze the profile of the target market  based on the sample group. 3. 4: Demographic Factors Age Age is the major determinants in targeting the consumers. MOJO reflects the Bangladeshi cultureand it represents youth. From our survey, we have found that MOJO is most preferred in the agegroup between 20-25 years (85% of 100). Moreover, the least MOJO preference comes fromtwo age groups: 25-35 years and 35-45 years, about 1%. SexBeverage is used for thirst-quenching purpose and this product is gender neutral, meaning there isno such kind of obligation to consume the product for male or female. However, from our surveyoutcome, we have found that 71% of the consumers are male and 29% are female from 100. Allthe respondents are from urban location. MARKETING MIX: 4P’S OF MOJO5. 1 Product The product MOJO cola has come with the following variations in the market- †¢ 250 ml bottle †¢ 500 ml bottle †¢ 1000 ml or 1 liter bottle †¢ 150 ml can The MOJO Cola has been made with a proper technology. So there is no chance to occur  fluctuation in taste.The cola drinks contain a very strong taste which can compete with the marketleader Coca- Cola and RC cola. Other Factors Meaning of MOJO Meaning of MOJO is the idea or feeling the respondent have instantly after hearing the name or  analyzing it. To 60% respondents, MOJO means fun or enjoyment. To 14% it means nothing. Inaddition, other 26% varies within music or art, sports, thirst passion etc. Competition Soft drink market always offer high level of competition among companies. Because,soft drink is a fast moving consumer good and its demand always fluctuate based onseveral reasons (E. . Taste, weather conditions, etc. ). It included the degree of competition andintensity of competition. So in that case both the degree and intensity of competition are very highfor Mojo. Because the market it was operating was already touched by big companies such asCoke, Pepsi, Royal Crown Cola. Surprisingly, these giant companies are considering Mojo, as aravenous competitor in the market. So it’s a good news for Mojo that competitors like â€Å" Coca Cola, Pepsi are thinking about Mojo consciously. It is because Mojo has already grabbed good portionof Bangladeshi beverage market share.Mojo believes that they have the strong distribution power,creative marketers, financial power and quality to grab competitions market s hare as well asincrease their own selling. Before preparing the term paper we made a brief market survey and we saw that in every popular market of Dhaka city, wholesalers are very active and demand is veryhigh. Distribution The strongest point of MOJO is their intensive distribution channel. They make this thing  possible because Akij Group of industries especially their beverage sector has a profoundlogistic and supply chain management system.So they can easily go to door to door of  their target consumers. They believe that delivering products to consumer hands is notsufficient or convenient enough that is why for near future betterment they are trying todevelop their distribution channel in such manner that they can easily make their  Ã‚  potential customer in to actual customer. And we must say that the dealer of a particular  territory is really expert and the do their job on the time. Objecetives & Issues The promotional campaign can undertake 3 types of objectives:1. To inform,2. To persuade3. To remind.In the case of Mojo, the campaign will basically focus on persuasion, since MOJOis in maturity stage of its life cycle and will try to spread out its current perception in urbanyouthful lives. The advertising objective for MOJO is to persuade the target audience to make a  purchase and to obtain 8% increase in sales. Now a day, Mojo is not a new product. And for thatreason, previously the company’s target was to make positioning about Mojo because it was a new  product and please try it. But now Mojo is in growth stage; so it is trying to maximize the marketshare and retaining the market share is also important hereAdvertising Strategy Advertising is a challenging factor for Akij Group’s Mojo. As the sales of Mojo highly relies onadvertising. It has to be done in such a way which is convincing, attractive to people, which willrun on people’s mind 24/7. Developing an effective advertising and promotional campaign mustsele ct the right spokesperson to deliver a convincing message and the appropriate channels or  media. As part of the development of the advertising strategy of Mojo, all the advertisingcampaigns will try to communicate the same message to meet the advertising objective as set anddiscussed previously. Their main logan is â€Å"Mojo Ontor e Ontor e† and for that reason they alwaystry to make every ad including this slogan. Stimulus Characteristics Logo The logo of MOJO is attractive and representing the youth although they did not forgot about theaged people. Therefore, this helps them to get a good result. Soul feeling All the multinational soft drink companies-showing advertisements are made abroad. In thiscase, MOJO cola differentiated themselves. They are making the ads in our country, as they wantto be the cult brand. As they are, doing this so people can feel that it is our cola and I am buyingmy soft drink that in terms help them to feel good.Therefore, people have a soft corner for them intheir mind. Packaging Packaging also helps in the perception process. Attractive package can grab people’s attention. MOJO cola know this and they are concentrating on it. The two most critical job of packaging are: Capture Attention The colorful packaging catches the attention instantly. People like colorful things and they go for  colorful things. That is why within a short time MOJO cola got the attention of the target aspect. Convey Meaning The colorful packaging conveys the meaning that MOJO is a youthful product.Mixing up the  brand with colors, which have a meaning, is sensible. That gives people meaning and they went for  it. CONSUMERS’ LEARNING & MOJO Learning is any change in the content or organization of long- term memory and/or behavior. Learning about soft drinks is a low- involvement learning situation. Consumer behavior is largelylearned behavior. Learning about MOJO Cola is for the most part low involvement learningstate of affa irs. Controls Just like all other companies Mojo is also very much concern about controlling their  monetary and operating cost.That is why every month Mojo conduct Quality assurancesurvey, Sales figure monitoring, Feedback from Retailers and Sales force not only bytheir employees but also by students from different universities by offering exclusiveincentives and gift items. They evaluate their inventory, quality, acceptance of Mojo fromdifferent perspectives. By keep checking these things Mojo can stay in the market by notonly minimizing their cost and expense by also maximizing their revenue and profits. Weknow its very much time consuming and expense become high, but to know the currentsituation the company must do it.Social responsibilities Akij group of industries not only concern about increasing their sales, capture market share andgaining profit but also concern to do something for the social betterment. Through out their  campaign Mojo has always been the pioneer in or der to come across to help old, orphanage andhomeless street children. The Group has been running a considerable orphanage free of charge indistrict town. The Group has also acquired a modern mother & children hospital previously owned  by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-DinWelfare Trust. Pricing policy:The pricing policy of Mojo has been done very carefully. Mojo has manycompetitors (e. g. Coca Cola, Pepsi) in the market. Compared to them Mojo has set pricereasonably. The pricing of Mojo is discussed below: ? Litre ———- Tk 14/- ? Litre ———- Tk 25/-[pic] 1 Litre ———- Tk 45/- 2 Litre ———- Tk 75/- Chapter:4 4. 1: Pepsi (Information): Pepsi was first introduced as â€Å"Brad's Drink† in New Bern, North Carolinain 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later namedPepsi Cola, possibly due to the dige stive enzyme pepsin and kola nuts used in the recipe.Bradhams ought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as â€Å"A bully drink†¦ refreshing,invigorating, a fine bracer before a race. † The advertising theme â€Å"Delicious and Healthful† wasthen used over the next two decades.In 1926, Pepsi received its first logo redesign since theoriginal design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – inlarge part due to financial losses incurred by speculating on wildly fluctuating sugar p rices as aresult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth,the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained sodafountains.He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him adiscount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered theopportunity to purchase the Pepsi-Cola company and it declined on each occasion. Ingredients: In the United States, Pepsi is made with carbonated water, high fructose corn syrup,caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and 150 calories. T he caffeine-free Pepsi-Cola contains the sameingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time thatthe Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor  caffeine. 4. 2: Market Situation Pepsi Cola is a reknowned brand all over the world. Its demand is increasing each year. Pepsi is incompetition in Bangladesh for many years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition.The main of Pepsi just like any other beverage companyis to make supernormal profit by increasing sales. Not only that, Pepsi carries out promotionalactivities throughout the year. â€Å"Transcom Beverages Ltd (TBL), the franchisee of PepsiCo International, has won the â€Å"Bottler of  the Year Award† for 2009 in PepsiCo International Annual Conference in recognition of itsoutstanding business results. Latifur Rahman, chairman and managing dir ector of TBL, received the award from SanjeevChadha, regional CEO of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, said a statement.Transcom Beverages, which won the award for the third time, bottles, distributes and markets allPepsiCo brands such as Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi and 7up Light inBangladesh. Present on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, general manager. Tejinder Khurana, country manager of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were also awarded with â€Å"Ring of Honour† for their performances in2009. † [   Daily Star : Sunday, January 24, 2010] 4. : Target Market like any other beverage competitor in Bangladesh, Pepsi's main target is young generation assoft drinks are mainly preferred by youths. Despite local competition Pepsi has maintai ned itsreputation by chargining relatively high price. Within last fifteen years Pepsi has reached the peak by offering extensive distribution channel in order to make sure the proper distribution of Pepsi sothat people can easily avail it where ever they go. Pepsi customers are mostly young group  between the ages of 14 to 30 and also target at school, colleges, universities, home, restaurant,hotel and stores. . 4: Market Segmentation Positioning Beverages Soft Drinks: Pepsi, Coca-Cola, Royal CrownCola Juices: Pulpy, Nestle, Fruito Local Drinks: Mecca Cola, Mojo Cola Energy Drinks: Red Bull, Power 4. 5: Competition Pepsi has many rivals in the market. Pepsi considers Coca Cola and Royal Crown Cola as their  Ã‚  biggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are giving tough competitions to giant beverage companies like Pepsi and Coca Cola. 4. 6: Distribution Pepsi undergoes massive distribution all around the country.The distribution channel plays animportant role in the company’s success. Pepsi has distributors in all districts. Due to lack of datathe distribution process of Pepsi cannot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, everyone knows about this beverage. All it has to do isremind people to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By means of organizing concerts/trade fairs, Pepsi informs people about the  product. Advertising strategy Advertising is an important issue for Pepsi. It's competitors undertake massive advertising todominate in market.Equally, Pepsi does the same thing for survival. Most of Pepsi's advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, newspaper, billboards as its advertising medium Controls â€Å"Quality At every level of Pepsi-Cola Company, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for  excellence because our consumers expect and deserve nothing less.We promise to work towardcontinuous improvement in all areas of our organization. At every step of our manufacturing and bottling process, strict quality controls are followed toensure that Pepsi-Cola products meet the same high standards of quality that consumers have cometo expect and value from us. We also follow strict quality control procedures during themanufacturing and filling of our packages. Each bottle and can undergoes a thorough inspectionand testing process. Containers are then rinsed and quickly filled through a high-speed, state-of-the-art process that helps prevent any foreign material from entering the product.Additionalquality control measures help to ensure the integrity of Pepsi-Cola products throughout th edistribution process, from warehouse to store shelf. † [Extracted from http://www. pepsi. com/] Social responsibilities â€Å"Environmental SupportPepsi and the entire PepsiCo family embrace our responsibility to be good stewards of our planet'snatural resources. We begin by understanding our environmental footprint and then work to findways to reduce it. We're focused on Energy, Water and Waste – areas where we know we can makethe greatest difference. †[Extracted fromhttp://www. pepsi. com/faqs. php? ection=environmental_support] Pricing policy Despite having many competitors, Pepsi is charging high price in comparison to local competitorslike Mojo. ? Litre ———- Tk 18/- ?Litre ———- Tk 30/ 1 Litre ———- Tk 55/ 2 Litre ———- Tk 90/- Product differentiation In Bangladesh Pepsi offers product differentiation in comparison to Mojo cola by offeringPepsi Diet in the market. From this sid e Mojo is a little weak because these days most people arehealth conscious, diabetes patients, etc. They prefer Pepsi Diet which does not contain sugar. Pepsi Diet is available in two sizes. Litre ———- Tk 30/- 1 Litre ———- Tk 55/- Though Pepsi’s offering differentiation by offering Pepsi Diet it is not charging premium price. The price of Pepsi Diet is same as Pepsi Cola Thus, Pepsi is having competitive advantage over Akij’s Mojo Cola. Swot Analysis: Mojo Cola: †¢Strengths: Brand image : Akij group is already a established brand name. So there already exists astrong brand image of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. Quality : Most of their raw materials come from various foreign countries.The quality is verystrictly controlled. At every stage, non standard products are rejected. So we can say that howwell they are aware about their products quality. Strong distribution network   : Akij group has a strong distribution network and this isone of the most strongest competitive advantages for them. They make product available all over  the country through their strong distribution channel of retailers and whole sellers. †¢Weakness: The weakest point of akij group is that if any product sells fall due to poor quality then it willalso affect the other products of other brands. Opportunity: Increasing demand: As people are engaging more in taking beverage product, the demand isincreasing day by day for this kind of product category. †¢Threat: Akij group have a number of competitors especially under Akij Food & Beverage Ltd such asPran juice, Shezan juice, Acme juice. This competition is very high and works as a threat for AkijFood & Beverage Ltd. Pepsi: The strengths, the weaknesses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has stayed in this market for almost one centur y.So they are so experienced andstationed in people's mind deeply. Now no one doesn't know the brand Pepsi-Cola Whenever thename Pepsi is heard, people will conjure up the image of fresh and cool drink .2) Secondly, Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive  price. 3) Thirdly. Pepsi is such an experienced powerful global company, Which has a basic of a greatfund. So it has the ability to place an idle sum of money to the promotion. We can see that theadvertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for  it. ) Pepsi also compares with the competitors and find their disadvantages to update its own quality,flavor and also package promptly in order to satisfy the consumers' need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the Diet-Cola to meet the people whomore concern their health. And it just changes the design of the package of Pepsi -Cola. 2. The disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola.So the design of  Pepsi-Cola's package is not as attractive as Coca-cola. It still needs to be improved. We suggestthat the package needs to be designed more colorful to attract people's attention. 3. Although in the cola market there are many competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. Most of the end user isyoung people. There are still some people who do not like the taste of the cola. So we can try to provide some other taste of cola such as adding some lemon juice. We can change the flavor inorder to meet different taste of different people. . As to the threats, all of us know that Pepsi-Cola and Coca-Cola have had the competition for  about 80 years. Although Pepsi-Cola have won sever al times during this competition, the marketshare of Pepsi-cola is a little bit smaller than Coca-Cola. Besides, there are many other competitorslike Mojo. In Mojo’s advertisement we can see the reflection of our culture. It is well known thatBangladesh is a patriotic nation. So these words can really catch Bangladeshi people's heart. Andthese local cola's flavor is more suitable for Bangladeshis. So it cannot be ignored. Recommendation: Mojo:After getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be hard for Mojo to stay in competition with Pepsi. Mojo can provide offers like â€Å"buy one get one free†, â€Å"win a car†, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering such  promotions, Mojo may be able to give tough competitions to Pepsi. Mojo can persuade people via advertising. E. g. It can convey mes sages that â€Å"Mojo is BangladeshiDrink, We Bangladeshis drink our drinks†.Not only that, motivating employees will help Akij Beverages to reach its peak. E. g. Employeescan be given fringe benefits, promotions, monthly free medical check-up, etc. 24 SUGGESTIVE PROMOTIONAL TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first they have to increase thenumber of billboards around the country. They have to create billboards with catchy look so that itcan grab the attention of the target aspect. They must make colorful and relevant billboards so that  people can find out what they want to tell them.At last, they have to place the billboards in theright place so that target aspect can have their full concentrate in it. Paper Ads The number of paper ads should have to be increased. Otherwise, they cannot make mass peopleaware about their product. It should also contain high imagery, relevant with product MOJO cola. TVCs The frequencies of the T V ads have to be increased. People who watch TV regularly are seekingfor innovative things made by the marketers. They pretty much bored with the traditional ads. So if  MOJO cola bring new thing with their ads them it will be a turning point for their sale.People willget more interest in their product and as a result, they can be the loyal customer of this product. SoTV ads should be brought with a new format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship Till now MOJO cola make sponsorship of few events like concerts, â€Å"nabanno utsav, banglanoboborsho, etc†. they should include cyber cafe, canteens of university, fast food shop and other  Ã‚  places where people goes frequently. By doing so they can be with the target audience and we illfind more aware people. Sales PromotionThey should in for massive sales promotion to attract people from other drinks Pepsi: 1) Pepsi-Cola should improve the design of the package first. As it is advertised as† the choice of  new generation†, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can diversify the Pepsi production to meet the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices.For  example, we can create a new kind of cola more suitable for children. Maybe we can add theVitamins or some nutritious element that are necessary to children. Or we can create a new flavor  like mint-cola. 4) However, pricing should not be reduced to an extent where initial investment cannot berecovered. So, pricing & finance has to be done carefully. Conclusion Mojo People prefer MOJO’s pricing but it has to improve its image in status and quality issues. Unfortunately, MOJO is lagging behind due to inadequate communication of its brand elementslike slogan, name’s meaning etc.It has also failed to communicate its own positioning to the targetconsumers. However, still now MOJO has the chance to recover its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir belief structure for MOJO. For some particular aspects of consumer behavior such as  perception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supportive to recover those issues successfully if MOJO can apply thosesuggestive marketing tools. 6 Pepsi Being in such a tense competition with other beverages, Pepsi-Cola should not take the direct andtough attack upon any of them. The best wad is to keep a peaceful relationship with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ou rs is better Of course the most important rule is toimprove the product, lower the price in comparison to other competitors to meet the consumers.